Oway (organic way) has arrived in South Africa this May with a range of haircare products boasting some bold promises. For starters, it’s the first line with biodynamic, organic and fair trade ingredients to benefit your hair and scalp. Oway bases this production on stringent and ethical production principles making it the purest and natural haircare product line available today.
Oway uses natural and organic raw materials obtained through ethical means and is composed via green chemistry. Expect to find ingredients such as essential oils and pure micronized plants from biodynamic farming; the principle of harvesting ingredients with zero chemical use which maintains soil fertility.
The story of Oway stems from the small farm Ortofficina on the hills of Bologna in Italy. This farm specialises in medicinal herbs grown with biodynamic methods giving it a deep bond with nature. As a result, there’s a strong focus on caring for the soil by keeping it pure and free of pesticides. The benefit of this is seen in the quality of the ingredients which is what gives the product line its superlative quality.
This falls in line with the brand’s stringent way of doing things. Each ingredient that goes into Oway’s products are carefully studied to cater for the scalp and hair so that the final product can be prescribed by hair stylists in a professional salon environment. Only the most effective active ingredients and extracts are selected for each formulation in order to pursue a healthy and positive way of life. Oway is recognized by PETA Cruelty-free in the United States. They are also certified organic.
Oway prides itself in being a holistic brand even through the production phase. Formulations are kept in amber glass and packed into aluminium boxes to ensure that the ingredients are well-preserved. The packaging can also be recycled continuously as Oway recommends its customers to do or reuse it for something else.
I have been using the Oway Frequent use hair and scalp bath for a few weeks now and my hair is loving it. It does not foam up much like other shampoos so I feel two pumps are necessary but it is effective yet gentle. It leaves my hair soft, silky and moisturised. I absolutely love the citrus scent this shampoo has.
Oway’s Frequent use hair and scalp bath active ingredients:
Biodynamic lemon – keeps hair shiny.
Organic white tea – anti-aging and protects.
Ethically-produced Anisata – antiseptic and antibacterial.
I have noticed my scalp does not itch at all using this shampoo like it normally does. It’s pH 5.5 – 6.5 and it suits even the most sensitive scalp types. This cost R360 for 240ml. It is beautifully packaged in a glass brown bottle with a pump for convenience.
I used the shampoo in conjunction with the Oway Frequent use conditioner. The conditioner is moisturising but not too rich and helps with detangling. I leave it in for about 3 minutes and it does a great job of enriching my hair with the same active ingredients as the shampoo. Both products are paraben, petrolatum, synthentic fragrance, PEGS, OG & BBG, EDTA and artificial colorant free. No nasties!
The Oway frequent use conditioner costs R375 for 240ml. You can find them at Sorbet Drybar’s and Sorbet Man stores. They have range for Curly hair types and men too! To find out more about Oway, check them out here.
The Oway Frequent use hair and scalp bath and conditioner products (mentioned in this blog post), and their Materia solid oil bar for face pictured below is up for grabs for one lucky reader. See the rules below.
- Subscribe to my Youtube channel here: Miss Dhanusha
- Comment on this blog post and let me know what your hair struggle is, please also leave your email address & Instagram handle so I may contact you.
The winner will be announced on Instagram (FOLLOW HERE) This giveaway will end on 31st May at midnight. Winner must follow all rules. Competition only open to South African residents.
xx Miss Dhanusha
This post is Sponsored by Oway South Africa.